HARLEY TO SPONSOR "ULTIMATE FIGHTING CHAMPIONSHIP"

HARLEY TO SPONSOR "ULTIMATE FIGHTING CHAMPIONSHIP"
Harley-Davidson has enjoyed amazing success by appealing to two very different segments of society in the USA; the first group we'll call the "hardliners", those people who may have spent time on the fringes of society and are truly "rebels", people who didn't belong to "motorcycle groups", they belonged to "clubs" with names like "Hessians" and "Hell's Angels". These are the hardcore Harley owners, and the company was brilliant in co-opting that lifestyle as their own. The second group of Harley owners are newer, wealthier, younger and more likely to add sound-baffling to their bikes because the noise bothers their wives. These people are generally known as "Rubbies", the shortened version of a derisive term, "rich, urban bikers". There is another, third important group of Harley buyers, those riders in other countries who feel that Harley is the epitome of the "American lifestyle". There are many Harley clubs in Japan, for instance...
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